Baddie Up
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Baddie Up
BEAUZ

Welcome to the Baddie Up Universe.
Hear it. Wear it. Feel it.

Designed by BEAUZ · Made in Los Angeles

A black ink cross painted on a chapel wall, the Metallic Cross Tee hung beneath it
Chapter One · Verse 01 · Los Angeles

Brilliant and dangerous,
designed in elegance.

The belief

Defy the status quo. Faith in the unseen, salvation through value and creation, meaning through direction.

Enter the exhibition Hear the label
Triptych altarpiece with two tees hung beneath
House 01 · Wear it

Design

Chapters, not seasons. Each one opens as a room before it opens as a shop.

Enter the studio
Baddie Up Records
House 02 · Hear it

Records

Our own label. “U Just A Lil” is out now — track two of eight on All Stars Vol. 1.

Hear the roster
The AWAKENING pouch
House 03 · Feel it

Lifestyle

Fuel the body, protect the mind, own the rhythm. AWAKENING is the first thing we built for it.

Read the manifesto
The Exhibition · Chapter One

Black objects,
white rooms.

See the chapter
Triptych altarpiece
Triptych AltarpieceMetallic Cross Tee & BAD Tee
Silver hollow star mural, The Jersey beneath
Silver Hollow StarThe Jersey
Silver cross on a Los Angeles wall at dusk, palm shadows
LA WallBAD Tee · the Hours
Bird's-eye ink cross with the Rhinestone Fitted Tee
Bird's-Eye Ink CrossRhinestone Fitted Tee
Artist on a scaffold rolling the silver cross
The PainterProcess · before the room opens
Ch. I · Los Angeles

Five Verses.
Fifty of each.

Each Verse is made once, in a run of fifty. There are no restocks and no second printings.

All five
Metallic Cross TeeVerse 01
Metallic Cross Tee
$69.99 · 50 made
BAD TeeVerse 02
BAD Tee
$69.99 · 50 made
Rhinestone Fitted TeeVerse 03
Rhinestone Fitted Tee
$59.99 · 50 made
The JerseyVerse 08
The Jersey
$99.99 · Permanent
Chapter 12, Verse 9
My grace is sufficient for you, for my power is made perfect in weakness.Stitched inside every piece · 12:9 Day, December 9
BADDIE
BBrilliant
AAnd
DDangerous,
DDesigned
IIn
EElegance
U Just A Lil — BEAUZ, OBS
Latest release · Baddie Up Records

U Just A Lil

BEAUZ × OBS — track two of eight on Baddie Up All Stars Vol. 1, the first compilation on our own label.

Black ZushiFahjahJimmy ClashJSPHLuke WaveNOTXERIUSOBSParty PiPoizzonedRobbeTriangel
Listen now The full roster
Lifestyle · Awakening

Energy by day.
Recovery by night.

Ten single-serve sticks per pouch. Built by touring artists for the people who don't get days off — developed with Dr. Chi-Chang Huang at National Taiwan Sport University.

2 gPer stick
6.8kcal
700 mgActive
10 sTo drink
Enter Awakening $24.99 · Add to bag
The AWAKENING pouch

The Congregation

Drop dates before anyone else, a window to buy before the room opens publicly, and the tour routing. We don't email for the sake of it.

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Become the Plug

Share the world, earn 20% on what you move. For creators, DJs, and anyone already wearing it.

Become a creator